How to Enhance Brand Value of Smart Service Enterprises Based on Tobin Q: A Financial Perspective Investigation of China's Property Industry

The development of digital technology and the construction smart cities urge service enterprises to seek competitive advantages by building brands. However, there are few studies explore brand value, strategies, corresponding business strategies providers from financial perspective. This paper selects listed property companies China as sample explores value community based on observation data. research introduces market measurement index (Tobin q) discounted cash flow model (DCF) influence diversified through combining strategy with naming value. The results show that has a significant impact firms' Compared brand extension strategy, adoption renewal will significantly affect Further, smart value-added services exert positive their stakeholders not optimistic about technical companies, which could reduce shareholders' expectations enterprises.